Trade Show Trends
Attending trade shows is a time honored tradition of presenting your company and products. However, attending shows take time and money, something that is becoming increasingly valuable with each passing day.
On the other hand, the benefit of exhibiting at and attending trade shows maintains its strengths of improving your company through networking, education and lead building.
In tough these economic times, people feel more comfortable dealing with reliable companies and those who offer the best customer interaction. That is why ditching trade shows can be hurtful to your business in the long run.
If attending trade shows is becoming too expensive, think of changing your approach and possibly add accessories like banner stands, literature racks, flat-screen monitors, kiosks or the new allure banner stands.
DENVER — There is no doubt that this has been difficult times for many businesses and individuals, which is why Trade Show Emporium, Denver’s leading source for trade show displays and consulting, wants to take the anxiety off affording a new trade show display by offering the 10-Foot Full Graphic Pop Up Display Stimulus Packages.
For a limited time save $400 on a 10-foot full graphic pop up display with full graphic design, a retail cost of $3,699, and $100 of the cost of the regular 10-foot full graphic pop up display without design, usually priced at $2,499.
“Trade Show Emporium is pleased to provide these two wonderful packages for a limited time to those companies and business who want to maintain their attendance at trade shows, while ensuring they have a top-of-the-line trade show display,” said Willis Wood, Jr., President of Trade Show Emporium. “These all inclusive pop up display packages, give those businesses a chance to make an impact without having to spend a great deal of money for a quality product such as this.”
Trade Show Emporium’s 10-Foot Pop Up Display Stimulus Packages include an all-in-one case with wheels, fabric conversion skirt and plastic top for the case, two 200-watt halogen, four center graphic panels, two end graphic end cap panels, lifetime no-fault warranty on the frame, a one-year warranty on the entire display and seven magnetic hinged channel bars. Upgrades for lights, case wraps and monitor mounts are also available.
Assemble and disassemble of this 10-foot wide by eight-foot tall pop up display is trouble-free thanks to the patented accordion style, aluminum folding frame and the magnet hinged channel bars that allow you to attach fabric or graphic mural panels. Transportation of the exhibit is a breeze as the all-in-one case stores the entire unit, including frame, lights and panels and weighs less than 100 pounds, cutting handling and shipping costs across the board.
For more information regarding Trade Show Emporium’s Pop Up Display Stimulus Package visit www.tradeshowemporium.com or call 1-866-764-2968.
DENVER — On January 20, 2009, history will be made as Barack Obama will be sworn in as the 44th President of the United States of America, marking one of the most significant events in the country’s 233-year history. The incoming administration will quickly begin its work to solve many issues facing the country and the world.
Included among those challenges, is creating a nationwide standpoint on the importance of becoming more environmentally friendly and conscious. President Obama and his executive staff will employ all available efforts to promote eco-friendly awareness in aspects of business, government and personal life, which will undoubtedly be a considerable challenge for many to completely fulfill. However, it is important to understand the consequences if these objectives are not accomplished.
Trade Show Emporium, an industry leading resource for environmentally friendly trade show displays and products, understands the challenges facing our planet and is making every stride to revolutionize the trade show industry here in America.
Currently the trade show industry, as a whole, ranks second among the United States’ most waste generated industries in the, according to the Environmental Protection Agency. Among the many items found in this waste are trade show displays that could have easily been kept from reaching landfills and on to recycling facilities. It is the thousands of cases like this that make it imperative for Trade Show Emporium to devote a larger portion of its resources to the environmental cause.
One measure taken by Trade Show Emporium to combat the wastefulness of the industry, is offering an extensive line of green trade show displays, products and accessories. New green trade show products contain a significant portion of materials that had been recycled, while the entire product itself is 100 percent recyclable at the conclusion of its use.
Since adding the extensive line of green trade show displays in April 2008, Trade Show Emporium has further its other eco-friendly causes to include a display recycling service, display rental program and a 3,500 kilowatt solar panel system. The Denver-based business also works closely with the Green Merchant Alliance and GenGreenLife, both Colorado companies, to purchase renewable energy certificates and educate the public about the environment, respectively.
Unfortunately the efforts of Trade Show Emporium and the Obama Administration can only extend so far. It is the hope that everyone will accept their personal responsibilities to fight climate change and encourage others to make the quality of the environment better for future generations.
For more information regarding Trade Show Emporium’s line of green trade show products and other eco-friendly efforts please visit www.tradeshowemporium.com or call 1-866-764-2968.
DENVER — At Trade Show Emporium, Denver’s premier trade show resource, we take great pride in being a trade show supplier that wants to be at the forefront of reducing the waste that ends up in landfills. According to the U.S. Environmental Protection Agency the trade show industry is the second most wasteful industry.
There is an easy solution to this problem and this is recycling old trade show displays using Trade Show Emporium’s simple three-step process. In fact, all you have to do is collect what you want to recycle and ship it.
Here is the entire three-step process showing how simple it is to recycle your old trade show display.
The first step in the recycling process is creating a detailed list of materials to be recycled. From there an estimate for the cost of the recycling is created and the material is shipped to our facility and broken down and separated into their rawest form. The final step sends the material to designated recycling facilities.
At the conclusion of the project a detailed breakdown is produced showing how much of each raw material was recycled.
Even though there is cost associated with recycling your display, there is great benefit from knowing you played a part in bettering our environment and reducing trade show waste in our landfills.
To have your trade show display recycled or to receive an estimate contact Trade Show Emporium at 1.866.764.2968 or visit the recycling section our Web site at www.tradeshowemporium.com
At Trade Show Emporium we are committed to promoting environmental consciousness. We believe strongly that everyone on Planet Earth needs to start doing their part if they haven’t already. While it may seem that that we are just playing catch up for the errors of our ways these last many hundreds of thousands of years, the good news is that the issue is gaining momentum.
One shocking statistic is that the trade show industry ranks number 2 under construction and demolition for filling landfills.
In response to that, Trade Show Emporium is offering trade show displays for purchase that are produced from environmentally-friendly materials—non-petroleum-based materials. Fabricated from recycled trash, these trade show booths and accessories are sleek looking and durable. It’s like having a trade show with a conscience. The best part is that if and when a buyer decides to discard this environmentally-friendly trade show booth, it can be recycled once again. Even if it is discarded into the dump heap, it will break down faster than non-recyclable materials and thus is an asset in environmental management versus a detriment by increasing landfill expansion.
Recyclable materials being used in our environmentally correct trade show booths include rapidly renewable assets like bamboo, eucalyptus and sorghum. These fast-growing natural products have been styled into distinctive and trendy finishes too.
We urge you to do your part in helping remediate the damage already done to our ailing environment by joining in the Green Movement. Do your part. Your personal efforts will be rewarded by a cleaner planet. Share what you’re doing with others in your business to be a better Green Advocate. We’re quite sure you’ll discover that this informational sharing will alert co-workers of the alternatives that are available today. The results you’ll net will be exponential.
CERRO 10×10
Constructed using the Eco-Panel System, this unit is modern in design and built using many sustainable materials. With many
different Veneer options, this exhibit can be customized to fit your organization’s image.
Base-Bundle Features:
•Recyclable Aluminum Extrusion
•Mini-Bright LED Lights
•Real Wood Veneers
•Custom knock-down Cabinet
•Eco-Glass Header and Back Panels
•Eco Small Tub
eco•systems is the first green-built portable-modular exhibit system in the nation developed with environmentally and socially responsible materials benchmarked to the Leadership in Energy and Environmental Design (LEED) Green Building Rating System of the U.S. Green Building Council. eco•systems incorporates the use of materials such as bamboo, recycled plastics, and even graphics made from recycled soda bottles.
For more information on sustainable trade show exhibits please visit www.tradeshowemporium.com or call (866) 764-2968.
Q. Trade shows provide the best face-to-face marketing conceivable to attract potential clients to your business. But I don’t think just showing up at the trade show is enough. What can I do to improve my presence at my upcoming trade show?
A. If you are aware of the top five trends in trade shows, it will help you improve the odds that you’ll feel like attending the show was worthwhile.
Shows and then more shows
Globalization has opened the doors to new and expanded shows around the world. The greatest increases are in China, India and other parts of the Asian marketplace.
Trade Shows are not the only type of events anymore
Trade shows face competition from an increasing number of corporate and association events, including golf outings, fund-raisers, networking opportunities, incentive trips, and consumer-driven marketing activities.
Trade Show Organizers are changing focus
From major owners to small shows, show management firms are selling to larger firms or specialist organizers. When owners and organizers realize they can’t keep up with new technology, rapidly growing markets, or shifts in association demographics or industry economics, they increasingly use outside experts to handle all or part of the trade show job.
More options for what type of show to attend
Companies may opt to decrease space at big shows and spread the dollars among smaller regional or local shows, utilizing dealer, agent and representative networks to spread the word about the company
Technology and Marketing at your trade show
Thanks to technology, there are more outlets for marketing – e-mail, blogs, iPods and RFID follow-through – plus retro (but much appreciated) hand-written invitations. Smart exhibitors know trade show trends, their markets and how to reach them.
Ten years ago, finding and buying a trade show display was a cumbersome and very expensive task. There were limited places to find product/design; prices were in the 5 digits for 10 x 10 displays, and shipping/setup/teardown of your display cost a fortune.
Well times are a changin’ and the industry is filled with more competition, more styles and new and innovative display designs. Trade Show Emporium just launched TWO NEW innovative trade show display designs.
The first is the Topper. The Topper table top display makes a big impact in a very small space. These Ultra modern modular tabletop systems are built of aircraft grade aluminum extrusions. They feature a large footprint for stability and set-up and break down in minute. Everything packs neatly inside the foam fitted, Rotomolded, wheeled case for easy transport and handling.
The second new product that trade Show Emporium launched is the Alumalite Trade Show Display. Alumalite is the portable modular display system that raises your brand image while lowering your shipping and install and dismantle costs. An entire Alumalite system can be assembled quickly and easily and weighs less than 200 pounds. An incredible 81 inch wide by 84 inch high central graphics area blocks the view of whatever is behind you. Graphics are available in your choice of either dye sublimation printed tension fabric or roll on graphic mural. Choose from three available canopy shapes: Wave, Round or Straight, in three colors – Snow, Coal or Bavarian Silver. Wings are available in frosted plex, standard laminates, or custom laminates. The optional counter is available as an attached or free-standing unit, and features room for a computer workstation, removable shelves, and lockable storage. With Alumalite, you’ll find that everything is where it should be and feels the way it should feel. Perhaps what feels best is the price. Costing thousands less than competitive systems, Alumalite doesn’t cut corners – it just cuts cost.
There are numerous oversea manufactures flooding the American market with low quality trade show display. Be careful when buying a trade show display; make sure it is a USA-made product and that the frame comes with a lifetime warranty. This industry, like any other, has its questionable dealers with less than reputable business practices. Reports of poor customer service, forced selling techniques, and poorly managed companies are becoming more and more frequent. Make sure you choose a reputable and knowledgeable company like Trade Show Emporium to help you through the process of selecting the display that suits your needs best rather than just selling you something you don’t really need.
The foremost reason companies attend trade shows is to maximize sales through lead generations. According to published findings by the Incomm Center for Trade Show Research and Sales Planning, the latest trends in exhibiting include:
- Attendees are doing less browsing and more targeted product evaluation. The ability to conduct multiple meetings in one day is a great benefit to show attendees. They use their time efficiently to compare products in order to make their purchasing decisions.
- Buying decisions are a team effort versus being left up to a single rep. The team strategically visits your trade show booth and that of your competition multiple times to fully evaluate what each has to offer. Then, they meet as a group and collectively make follow-up strategies and, ultimately, purchasing decisions.
- Rather than aggressively selling products and their features to visitors, trade show exhibitors are soft-selling, thus engaging visitors with product success stories and solutions. Research shows that buyers prefer this type of approach versus hard selling.
- More attendees are measuring an event’s success by the number of current customer relationships they fuel, versus just counting new leads. Pre-show marketing and account management help draw booth visits and special meetings with current customers that can yield incremental sales.
- New registration technology with smart cards, bar coding and magnetic strips expedite the registration process, saving attendees and event sponsors time and effort. The other great advantage of this technology is better tracking of prospect data and traffic flow, allowing exhibitors to measure quality as well as quantity.
To make the most of your next trade show, keep these trends in mind when coming up with your trade show marketing strategy.
- Because we know that potential clients are doing more targeted product evaluation means that you have to design a display that will not only attract their attention but also convince them to go with your product.
- Design, display and train your staff to manage buying teams and not just the single company representative.
- Realize that the hard-sell is from the Stone Age. The used car salesman approach can leave a prospective client feeling “slimed.”
- Make sure you have communicated beforehand with potential clients, advising them that you will be attending and inviting them to stop by your booth. The more pre-show marketing you can do, the better the return on your trade show investment.
Lastly, with all the technology at our fingertips, there is no excuse to not have accurate tracking and statistics on your trade show performance. Use that data to collect a wealth of information about each lead. It will help you track your booth’s effectiveness.
Q. Trade shows provide the best face-to-face marketing conceivable to attract potential clients to your business. But I don’t think just showing up at the trade show is enough. What can I do to improve my presence at my upcoming trade show?
A. If you are aware of the top five trends in trade shows, it will help you improve the odds that you’ll feel like attending the show was worthwhile.
Shows and then more shows
Globalization has opened the doors to new and expanded shows around the world. The greatest increases are in China, India and other parts of the Asian marketplace.
Trade Shows are not the only type of events anymore
Trade shows face competition from an increasing number of corporate and association events, including golf outings, fund-raisers, networking opportunities, incentive trips, and consumer-driven marketing activities.
Trade Show Organizers are changing focus
From major owners to small shows, show management firms are selling to larger firms or specialist organizers. When owners and organizers realize they can’t keep up with new technology, rapidly growing markets, or shifts in association demographics or industry economics, they increasingly use outside experts to handle all or part of the trade show job.
More options for what type of show to attend
Companies may opt to decrease space at big shows and spread the dollars among smaller regional or local shows, utilizing dealer, agent and representative networks to spread the word about the company
Technology and Marketing at your trade show
Thanks to technology, there are more outlets for marketing – e-mail, blogs, iPods and RFID follow-through – plus retro (but much appreciated) hand-written invitations. Smart exhibitors know trade show trends, their markets and how to reach them.