Trade Show Emporium

A fairly common question for companies exhibiting at trade shows is the number of people that is needed to staff its booth. Having too low of a number means people will visit the booth and leave, a possible lost sale or lead walking away. Too many staffers and the booth may look overcrowded making people hesitant to visit.

Using the following mathematical formula will help you figure out how many staffers you need at any given time to be stationed at your booth. You’ll need to do some research first and figure out a few key numbers before figuring out the formula. First contact the conference organizer and get an anticipated count of attendees and figure out how you what percentage will potentially visit your booth. This number can range from 12 to 20 percent, with higher figures representing more interest among attendees in your company, booth or product.

Once you have those figures you have to determine if the show is either highly targeted or a general show towards your company. The more targeted the show, the lower your percentage will be. If the show is highly targeted use numbers between 30 and 40 percent, and 50 percent if the show is broad to your industry. Finally, get the total amount of exhibiting hours.

After you figure out these important figures you can use the following formula to determine the number of staffers needed to work your booth.

Attendees x Popularity of Exhibit = Visitors to Booth
Visitors x Type of Show = People Interested In Booth
People Interested x Hours Exhibiting = People Visiting Per Hour
Per Hour Visitors x Amount One Staffer Can Handle An Hour = Total Staffers Needed

Example:
You work for a highly reputable and successful company in your business. The show is one of the larger more important trade shows in your industry and you expect 20,000 people to attend the convention. Your company recently purchased a new custom trade show display that will be located in a 40×20 booth space. Since you have a new booth and it is one of the larger industry shows you anticipate a great deal of buzz about your display and new product being launched.

The show is four days long with six hours each day for people to visit exhibits on the floor, giving people 24 hours to visit your booth. Typically your customers come in groups of four people and it takes approximately 30 minutes for someone on your staff to explain your company and its products to potential clients.

20,000 attendees x 20 percent = 4,000 potential clients visiting your booth
4,000 visitors x .40 (large show) = 1,600 people truly interested in your product
1,600/24 / 24 hours exhibit is open = 67 number of people per hour visiting your booth
67 / 8 each staffer can handle per hour = 8 staffers needed

Assuming these figures are fair representations for the amount of people visiting your booth and the expected buzz that your company and its booth generate, you should expect to have at least eight staffers at your booth.

If you have exhibited at any trade show, then you know the importance of obtaining reliable and steady leads. Many people stop by your booth, but what is the best way to make sure you have the ability to follow up with each person that visits your booth.

Once people visit your trade show display, the next step is making contact with them, explaining your product and finding out how it can relate to them. Make sure to use the 80-20 rule, 80 percent listening and 20 percent talking. Also let them lead the conversation and they will be more open to sharing information. But before they lead make sure to obtain their information.

In previous years the best way of maintaining a lead way exchanging business cards, but with the advancement of technology everything can now be gained by the simple swipe of your pass. These passes contain all the usual information, such as name and company, but can also contain information such as the size of your company, industry served and how many times you have visited this specific show. This information all comes from the online registrations that are mandatory for shows.

Today, the most effective way of managing this information is through a variety of computer programs that helps organize this information more thoroughly. These programs are capable of handling entire process from beginning to end. Once the information has been programmed into any of these programs it is up to a dedicated member of the sales team to be the point contact for the company.

For more information regarding trade show tips and marketing information contact Trade Show Emporium at 1-866-764-2968 or visit the Web site at www.tradeshowemporium.com.

DENVER — On January 20, 2009, history will be made as Barack Obama will be sworn in as the 44th President of the United States of America, marking one of the most significant events in the country’s 233-year history. The incoming administration will quickly begin its work to solve many issues facing the country and the world.

Included among those challenges, is creating a nationwide standpoint on the importance of becoming more environmentally friendly and conscious. President Obama and his executive staff will employ all available efforts to promote eco-friendly awareness in aspects of business, government and personal life, which will undoubtedly be a considerable challenge for many to completely fulfill. However, it is important to understand the consequences if these objectives are not accomplished.

Trade Show Emporium, an industry leading resource for environmentally friendly trade show displays and products, understands the challenges facing our planet and is making every stride to revolutionize the trade show industry here in America.

Currently the trade show industry, as a whole, ranks second among the United States’ most waste generated industries in the, according to the Environmental Protection Agency. Among the many items found in this waste are trade show displays that could have easily been kept from reaching landfills and on to recycling facilities. It is the thousands of cases like this that make it imperative for Trade Show Emporium to devote a larger portion of its resources to the environmental cause.

One measure taken by Trade Show Emporium to combat the wastefulness of the industry, is offering an extensive line of green trade show displays, products and accessories. New green trade show products contain a significant portion of materials that had been recycled, while the entire product itself is 100 percent recyclable at the conclusion of its use.

Since adding the extensive line of green trade show displays in April 2008, Trade Show Emporium has further its other eco-friendly causes to include a display recycling service, display rental program and a 3,500 kilowatt solar panel system. The Denver-based business also works closely with the Green Merchant Alliance and GenGreenLife, both Colorado companies, to purchase renewable energy certificates and educate the public about the environment, respectively.

Unfortunately the efforts of Trade Show Emporium and the Obama Administration can only extend so far. It is the hope that everyone will accept their personal responsibilities to fight climate change and encourage others to make the quality of the environment better for future generations.

For more information regarding Trade Show Emporium’s line of green trade show products and other eco-friendly efforts please visit www.tradeshowemporium.com or call 1-866-764-2968.

DENVER — Quick and easy set up, transportable and affordable are three ways to describe the line of pop up displays from Trade Show Emporium, an industry leading distributor of trade show displays, booth, exhibits and products.

Pop up displays are the perfect mobile marketing display, thanks to its fast and easy one-man setup, ability to incorporate graphics or fabric panels, lights and even flat-screen monitors up to 23 inches.

An accordion, collapse style frame along with hinged magnetic channel bars makes setting any of the six, eight, 10 and 20 pop up displays fast and trouble-free.

Each pop up display purchased through Trade Show Emporium includes a shipping case, lights, a one-year warranty on the entire display and a lifetime warranty on the frame.

For more information regarding Trade Show Emporium’s entire line of pop up displays and other trade show displays and products, visit www.tradeshowemporium.com, call 1-866-764-2968 or e-mail info@tradeshowemporium.com.