Trade Show Emporium

Every company and every trade show are different, which is why deciding what trade show event your company should attend is never an easy choice.

Planning for a show requires a great deal of time, money and mental resources. Many variables go into to the evaluation of trade shows and how your company could possibly benefit from exhibiting at the show. Many times the decision comes down to whether or not the show will net you solid leads that could potentially grow your company. Other times the decision is based on what your competition does. But in all cases, your company should avoid exhibiting just for the sake of it.

You can break down trade show exhibiting companies into three parts. The first is larger companies, who have an established track record at trade shows, small companies who exhibit at industry shows and local shows and first-time exhibitors.

The companies who have the hardest time choosing shows are the first-time exhibitors. Smaller and larger companies have established a niche or refined their trade show strategy, while the first-time exhibitors may not have the knowledge of how the show will be or the reception of its product or company.

Things to keep in mind when researching trade shows is the companies’ current marketing strategy, the potential return on investment, and the overall costs of attending trade shows and following up with potential leads

To help locate trade shows your company or for trade show displays contact Trade Show Emporium at 1-866-764-2968 or visit the Web site at www.tradeshowemporium.com.

The trade show display rental program from Trade Show Emporium, Denver’s premiere portable trade show distributor, allows your company or business to avoid the long-term commitment of purchasing trade show booth hardware.

Available products that are available for rent include 8’ pop up display, 10’ pop up display, Alumalite display, literature rack, counters and carpeting. These products can be rented for a single-day show or for an extended amount of time. Customize a pop up display or Alumalite with graphic panels, which you can use again at your next show.

Trade Show Emporium’s trade show display rental service gives you temporary use of quality trade show equipment at a much lower cost than purchasing the display. Renting trade show displays is also an environmentally friendly conscious, as it helps eliminate the production of new booth and display hardware.

Trade Show Emporium, located in the bustling downtown Denver, can deliver a rental trade show display anywhere in Denver, Colorado, United States or Canada.

Rental trade show displays reserve quickly so make sure to put your reservation in early. Call 1-866-764-2968, email info@tradeshowemporium.com or visit the Web site at Trade Show Emporium.

A fairly common question for companies exhibiting at trade shows is the number of people that is needed to staff its booth. Having too low of a number means people will visit the booth and leave, a possible lost sale or lead walking away. Too many staffers and the booth may look overcrowded making people hesitant to visit.

Using the following mathematical formula will help you figure out how many staffers you need at any given time to be stationed at your booth. You’ll need to do some research first and figure out a few key numbers before figuring out the formula. First contact the conference organizer and get an anticipated count of attendees and figure out how you what percentage will potentially visit your booth. This number can range from 12 to 20 percent, with higher figures representing more interest among attendees in your company, booth or product.

Once you have those figures you have to determine if the show is either highly targeted or a general show towards your company. The more targeted the show, the lower your percentage will be. If the show is highly targeted use numbers between 30 and 40 percent, and 50 percent if the show is broad to your industry. Finally, get the total amount of exhibiting hours.

After you figure out these important figures you can use the following formula to determine the number of staffers needed to work your booth.

Attendees x Popularity of Exhibit = Visitors to Booth
Visitors x Type of Show = People Interested In Booth
People Interested x Hours Exhibiting = People Visiting Per Hour
Per Hour Visitors x Amount One Staffer Can Handle An Hour = Total Staffers Needed

Example:
You work for a highly reputable and successful company in your business. The show is one of the larger more important trade shows in your industry and you expect 20,000 people to attend the convention. Your company recently purchased a new custom trade show display that will be located in a 40×20 booth space. Since you have a new booth and it is one of the larger industry shows you anticipate a great deal of buzz about your display and new product being launched.

The show is four days long with six hours each day for people to visit exhibits on the floor, giving people 24 hours to visit your booth. Typically your customers come in groups of four people and it takes approximately 30 minutes for someone on your staff to explain your company and its products to potential clients.

20,000 attendees x 20 percent = 4,000 potential clients visiting your booth
4,000 visitors x .40 (large show) = 1,600 people truly interested in your product
1,600/24 / 24 hours exhibit is open = 67 number of people per hour visiting your booth
67 / 8 each staffer can handle per hour = 8 staffers needed

Assuming these figures are fair representations for the amount of people visiting your booth and the expected buzz that your company and its booth generate, you should expect to have at least eight staffers at your booth.

If you have exhibited at any trade show, then you know the importance of obtaining reliable and steady leads. Many people stop by your booth, but what is the best way to make sure you have the ability to follow up with each person that visits your booth.

Once people visit your trade show display, the next step is making contact with them, explaining your product and finding out how it can relate to them. Make sure to use the 80-20 rule, 80 percent listening and 20 percent talking. Also let them lead the conversation and they will be more open to sharing information. But before they lead make sure to obtain their information.

In previous years the best way of maintaining a lead way exchanging business cards, but with the advancement of technology everything can now be gained by the simple swipe of your pass. These passes contain all the usual information, such as name and company, but can also contain information such as the size of your company, industry served and how many times you have visited this specific show. This information all comes from the online registrations that are mandatory for shows.

Today, the most effective way of managing this information is through a variety of computer programs that helps organize this information more thoroughly. These programs are capable of handling entire process from beginning to end. Once the information has been programmed into any of these programs it is up to a dedicated member of the sales team to be the point contact for the company.

For more information regarding trade show tips and marketing information contact Trade Show Emporium at 1-866-764-2968 or visit the Web site at www.tradeshowemporium.com.

Attending trade shows is a time honored tradition of presenting your company and products. However, attending shows take time and money, something that is becoming increasingly valuable with each passing day.

On the other hand, the benefit of exhibiting at and attending trade shows maintains its strengths of improving your company through networking, education and lead building.

In tough these economic times, people feel more comfortable dealing with reliable companies and those who offer the best customer interaction. That is why ditching trade shows can be hurtful to your business in the long run.

If attending trade shows is becoming too expensive, think of changing your approach and possibly add accessories like banner stands, literature racks, flat-screen monitors, kiosks or the new allure banner stands.

DENVER — Since its establishment, Trade Show Emporium has had a strong commitment to being a company dedicated to the wellbeing of the environment and eliminating waste generated by the trade show industry.

As an industry, trade shows create a measurable amount of waste and have been called one of the most wasteful industries in the United States. Trade Show Emporium engages in several practices to help eliminate certain trade show waste from reaching landfills and bettering the environment through green initiatives.

With an extensive line of eco-friendly trade show products, Trade Show Emporium offers trade show display alternatives to companies looking to enhance its environmentally friendly efforts. All of the green products offered through Trade Show Emporium are developed with environmentally and socially responsible materials, including bamboo, recycled plastics, aluminum and water-based inks.

One of the many issues at the heart of wastefulness in the trade show industry is the amount of displays that are ending up in landfills and dumps throughout the country. Trade Show Emporium implements two measures to help alleviate this issue.

With our dedicated trade show display recycling for old displays and accessories, Trade Show Emporium decreases the amount of retired trade show displays being thrown away, which reduces carcinogen and green house gasses. The “reincarnation exhibit recycling” program services aluminum, plastic, wood, particleboard, cardboard, fabric, metal, nylon, laminate and carpet. Items are broken down into their rawest forms and reused to make other eco-friendly products.

Landfill waste is also reduced through Trade Show Emporium’s trade display rental program, an ideal substitute for companies who exhibit less often but want to maintain a strong presence at trade shows. This program helps eliminate the one-and-done approach that happens with many trade show products. Each rental can be customized with graphics, making the program ideal for companies who attend conferences infrequently.

Trade Show Emporium works closely with several organizations, including the Green Merchant Alliance and GenGreen Life, which help companies reduce its environmental impact through education and purchase of Renewable Energy Certificates.

For more information regarding the eco-friendly efforts of Trade Show Emporium visit www.tradeshowemporium.com or call 1-866-764-2968 in the United States and Canada.

DENVER — There is no doubt that this has been difficult times for many businesses and individuals, which is why Trade Show Emporium, Denver’s leading source for trade show displays and consulting, wants to take the anxiety off affording a new trade show display by offering the 10-Foot Full Graphic Pop Up Display Stimulus Packages.

For a limited time save $400 on a 10-foot full graphic pop up display with full graphic design, a retail cost of $3,699, and $100 of the cost of the regular 10-foot full graphic pop up display without design, usually priced at $2,499.

“Trade Show Emporium is pleased to provide these two wonderful packages for a limited time to those companies and business who want to maintain their attendance at trade shows, while ensuring they have a top-of-the-line trade show display,” said Willis Wood, Jr., President of Trade Show Emporium. “These all inclusive pop up display packages, give those businesses a chance to make an impact without having to spend a great deal of money for a quality product such as this.”

Trade Show Emporium’s 10-Foot Pop Up Display Stimulus Packages include an all-in-one case with wheels, fabric conversion skirt and plastic top for the case, two 200-watt halogen, four center graphic panels, two end graphic end cap panels, lifetime no-fault warranty on the frame, a one-year warranty on the entire display and seven magnetic hinged channel bars. Upgrades for lights, case wraps and monitor mounts are also available.

Assemble and disassemble of this 10-foot wide by eight-foot tall pop up display is trouble-free thanks to the patented accordion style, aluminum folding frame and the magnet hinged channel bars that allow you to attach fabric or graphic mural panels. Transportation of the exhibit is a breeze as the all-in-one case stores the entire unit, including frame, lights and panels and weighs less than 100 pounds, cutting handling and shipping costs across the board.

For more information regarding Trade Show Emporium’s Pop Up Display Stimulus Package visit www.tradeshowemporium.com or call 1-866-764-2968.

DENVER — On January 20, 2009, history will be made as Barack Obama will be sworn in as the 44th President of the United States of America, marking one of the most significant events in the country’s 233-year history. The incoming administration will quickly begin its work to solve many issues facing the country and the world.

Included among those challenges, is creating a nationwide standpoint on the importance of becoming more environmentally friendly and conscious. President Obama and his executive staff will employ all available efforts to promote eco-friendly awareness in aspects of business, government and personal life, which will undoubtedly be a considerable challenge for many to completely fulfill. However, it is important to understand the consequences if these objectives are not accomplished.

Trade Show Emporium, an industry leading resource for environmentally friendly trade show displays and products, understands the challenges facing our planet and is making every stride to revolutionize the trade show industry here in America.

Currently the trade show industry, as a whole, ranks second among the United States’ most waste generated industries in the, according to the Environmental Protection Agency. Among the many items found in this waste are trade show displays that could have easily been kept from reaching landfills and on to recycling facilities. It is the thousands of cases like this that make it imperative for Trade Show Emporium to devote a larger portion of its resources to the environmental cause.

One measure taken by Trade Show Emporium to combat the wastefulness of the industry, is offering an extensive line of green trade show displays, products and accessories. New green trade show products contain a significant portion of materials that had been recycled, while the entire product itself is 100 percent recyclable at the conclusion of its use.

Since adding the extensive line of green trade show displays in April 2008, Trade Show Emporium has further its other eco-friendly causes to include a display recycling service, display rental program and a 3,500 kilowatt solar panel system. The Denver-based business also works closely with the Green Merchant Alliance and GenGreenLife, both Colorado companies, to purchase renewable energy certificates and educate the public about the environment, respectively.

Unfortunately the efforts of Trade Show Emporium and the Obama Administration can only extend so far. It is the hope that everyone will accept their personal responsibilities to fight climate change and encourage others to make the quality of the environment better for future generations.

For more information regarding Trade Show Emporium’s line of green trade show products and other eco-friendly efforts please visit www.tradeshowemporium.com or call 1-866-764-2968.

DENVER — Quick and easy set up, transportable and affordable are three ways to describe the line of pop up displays from Trade Show Emporium, an industry leading distributor of trade show displays, booth, exhibits and products.

Pop up displays are the perfect mobile marketing display, thanks to its fast and easy one-man setup, ability to incorporate graphics or fabric panels, lights and even flat-screen monitors up to 23 inches.

An accordion, collapse style frame along with hinged magnetic channel bars makes setting any of the six, eight, 10 and 20 pop up displays fast and trouble-free.

Each pop up display purchased through Trade Show Emporium includes a shipping case, lights, a one-year warranty on the entire display and a lifetime warranty on the frame.

For more information regarding Trade Show Emporium’s entire line of pop up displays and other trade show displays and products, visit www.tradeshowemporium.com, call 1-866-764-2968 or e-mail info@tradeshowemporium.com.

DENVER — At Trade Show Emporium, Denver’s premier trade show resource,  we take great pride in being a trade show supplier that wants to be at the forefront of reducing the waste that ends up in landfills. According to the U.S. Environmental Protection Agency the trade show industry is the second most wasteful industry.

There is an easy solution to this problem and this is recycling old trade show displays using Trade Show Emporium’s simple three-step process. In fact, all you have to do is collect what you want to recycle and ship it.

Here is the entire three-step process showing how simple it is to recycle your old trade show display.

The first step in the recycling process is creating a detailed list of materials to be recycled. From there an estimate for the cost of the recycling is created and the material is shipped to our facility and broken down and separated into their rawest form. The final step sends the material to designated recycling facilities.

At the conclusion of the project a detailed breakdown is produced showing how much of each raw material was recycled.

Even though there is cost associated with recycling your display, there is great benefit from knowing you played a part in bettering our environment and reducing trade show waste in our landfills.

To have your trade show display recycled or to receive an estimate contact Trade Show Emporium at 1.866.764.2968 or visit the recycling section our Web site at www.tradeshowemporium.com