Trade Show Emporium

Many companies fear going green for trade shows will break the bank.  However, having a green exhibit and saving money often go hand in hand.  Green practices can also be cost-effective, since you are reducing energy costs, eliminating unnecessary objects that spike your budget and lessen the overall amount of waste created.  Here are some tips that can reduce your impact on the environment and your check book.

• Analyze Goals.  Begin by analyzing and prioritizing what you need to meet your goals.  Eliminate unnecessary items and make sure everything for your tradeshow is valuable to your benefit.  If the item does add value, make sure it is used resourcefully.  For example, diminish excess lighting or opt for energy efficient light bulbs, such as LED Luminators.  Make sure lights and TVs are on only during the show to reduce energy use.

• Consider Rentals.  Renting items for your booth, such as a 10’ Pop-Up Display, is a very affordable option, and you don’t need to worry about booth storage or disposable after the show. 

• Green Giveaways.  Select your giveaways wisely, and make sure they are useful or they demonstrate your company’s message.  Try something sustainable, such as a reusable cloth shopping bag, stainless-steel water bottles, or organic chapstick from Elemental Herbs.  If you choose to provide giveaways, make sure they are memorable or consumable, so they are less likely to end up in a landfill.

• Reduce Paper.  Convert pre-show mailers to electronic emailers.  Instead of giving out paper brochures, print on demand only when necessary from your laptop, or if budgets allow, load portable USB drives with your literature that double as a memorable giveaway.  When you have to print, use recycled paper.  30% post-consumer content paper is the minimum guideline recommended by the Environmental Protection Agency.

• Green Packing Materials.  Polystyrene packing peanuts do not readily degrade and can be very toxic once incinerated.  Luckily, there is a biodegradable packing peanut option.  Puffy Stuff provides durable, all natural, 100% biodegradable packing products.  These packing peanuts are also reusable, so use them again and again for all of your shows.

• Modular Structures.  Creating a custom modular, lightweight exhibit will actually save you money in the long run because often you can reconfigure your exhibit for different shows and booth sizes and swap out different graphic panels.  Adaptability such as this means you are not constantly buying new materials.  Consider the EcoFlys which have extrusions made of 70% recycled aluminum, recyclable shipping cases, LED lighting and glass made from 100% post-consumer recycled soda bottle content.

Going green isn’t about wasting money, in fact it is something that can save you money.  Buying products that are environmentally friendly also double as a marketing tool and demonstrates what is valuable in the long run for your company to consumers.  Transfer your next booth to a green booth by visiting www.tradeshowemporium.com today.

If you are looking for an eye-catching form of advertising that will set you apart from your competition, look no further than Vehicle Graphic Wraps that are now being offered through Trade Show Emporium.  You are already using your truck, car or bus – why not convert it into an instant marketing product?  Car wraps are high-quality, cost-effective and visually appealing.

A vehicle wrap is essentially an advanced cast vinyl sticker that is custom made and printed to fit the contours for your car with a protective laminate top.  It is installed by a trained technician using a heat form.  When the time comes to take it off, it can be easily removed without doing any damage.  Back windows are can also be covered with a material that allows you to still be able to see out (very useful for larger vehicles, such as buses!).  If needed, we are also able to provide you with design services to really make your design shine.

What is great about these graphic wraps is that the advertisement works beyond your traditional form of marketing.  They function as a mobile billboard, making an impact on several thousands of people a day!  Build your brand recognition and raise your company profile with a high-impact car wrap.  Production is orchestrated here in Denver but can be shipped to a certified installer anywhere out of state.  Possibilities are truly endless, as graphics can be installed in any shapes, forms and colors.  For more information, or to find out about more of our marketing options such as banner stands or hybrid trade show displays, call us at 1.866.764.2968 or email us at info@tradeshowemporium.com.

The pop up trade show display has been around for more than a decade.  There have been numerous style and design changes to displays in general over the years, but the pop up has largely stayed the same.  Trade Show Emporium is happy to offer every style of pop up display out there.

The most well known pop up display uses individual panels that hang vertically from channel bars, adhering tightly to the frame by magnetic strips. Available in either laminated graphic panels or Velcro-compatible fabric panels, this pop up comes in 10’ wide floor pop up, 8’ wide floor pop up, an 8’ table-top pop up, or a 6’ table-top pop up. 

The Burst Mural or One Fabric pop up displays are the easiest type of pop up to set up and take down.  The graphic is printed using a dye sublimation process that is adhered to the pop up frame with Velcro.  Pop open the frame and the fabric graphic pulls tight leaving you with a seamless pop up display.  Replace graphics easily by attaching a new graphic to the frame using Velcro.  Burst Mural or One Fabric displays can come in both curved, straight, and table top configurations.

For the environmentally conscience we offer our Green line of pop up displays.  The Breeze line fabric panels are made out of 100% recycled soda bottles and the graphic panels are made out of 100% recycled poly propylene.  Even the shipping cases are made from 100% recycled industrial plastic content.  The Breeze pop only comes in a curved configuration but is available as a 10’, 8’, 8’ table top, and 6’ table top. 

To see the different styles of pop up displays and all of our other trade show products, please visit www.tradeshowemporium.com

Here at Trade Show Emporium we realize the importance of executing a flawless trade show by using high quality displays and equipment. We not only want you to be satisfied with our products,  we  want you to protect  your investments. Trade Show Emporium’s shipping cases provide the ultimate protection when shipping your valuable flat screen televisions and monitors. We provide a wide variety of cases ranging from 19″ to 60″ to fit your needs. Each case contains a foam lining to ensure minimal tv and monitor movement during travel. To top it off, the Air Transportation Association has certified our shipping cases as durable, and able to withhold their quality with multiple shipments. So whether you are traveling to the next town over or across seas, we want you to feel at ease that your trade show will be a success.

Trade Show Emporium is premiering a line of 32” – 63” LCD/Plasma stands, fabulous and reliable for mounting your LCD/Plasma screens. Perfect for showing video clips in front of your display or perhaps off to the side of your display case or show room. Also great for having a stand in the waiting room or conference room of your business, these stands even work well at home and look great!

For a more information check out the full line of stands at: www.tradeshowemporium.com/lcd-tv-stands.html or check out Trade Show Emporium Website at: http://www.tradeshowemporium.com/

Every company and every trade show are different, which is why deciding what trade show event your company should attend is never an easy choice.

Planning for a show requires a great deal of time, money and mental resources. Many variables go into to the evaluation of trade shows and how your company could possibly benefit from exhibiting at the show. Many times the decision comes down to whether or not the show will net you solid leads that could potentially grow your company. Other times the decision is based on what your competition does. But in all cases, your company should avoid exhibiting just for the sake of it.

You can break down trade show exhibiting companies into three parts. The first is larger companies, who have an established track record at trade shows, small companies who exhibit at industry shows and local shows and first-time exhibitors.

The companies who have the hardest time choosing shows are the first-time exhibitors. Smaller and larger companies have established a niche or refined their trade show strategy, while the first-time exhibitors may not have the knowledge of how the show will be or the reception of its product or company.

Things to keep in mind when researching trade shows is the companies’ current marketing strategy, the potential return on investment, and the overall costs of attending trade shows and following up with potential leads

To help locate trade shows your company or for trade show displays contact Trade Show Emporium at 1-866-764-2968 or visit the Web site at www.tradeshowemporium.com.

Typically when ordering a trade show display you have the option of printing your graphics using an ink jet or dye sublimation process. Although both create a strong visual depiction of your design there are many differences that your company must consider before choosing your graphic option.

Not all, but many of the more popular trade show displays such as banner stands and Alumalite displays, have an to use ink jet or dye sublimation graphic printing.

The main difference between the two printing processes is how the images or graphics are laid out on the material that will be used for your display.

Ink jet graphics are much like that of a regular color printer you may find at home or your office. The ink is laid out through individual dots on to the material.

Dye sublimation printing involves a more detailed process where your graphics are directly printed into a fabric-like material. This method allows the dye colors to vaporize under extreme heat and permeate the material before they return to a solid form.

This techinique gives dye sublimation printing a more defined look. If you look close enough to ink jet prints you will start to recognize the individual dots. Dye sublimation printing also allows yields a more vibrant and colorful print.

The disadvantage of dye sublimation is that the price is usually higher due to the process and material it is printed on. Ink jet graphics, when used in booths similar to pop up displays, are coated with a laminate that will give them a longer life span if taken care of properly.

For more information about dye sublimation and ink jet printing processes contact Trade Show Emporium, Denver’s leading trade show display consulting and distributor for modular and hybrid trade show displays. Visit the Web site at www.tradeshowemporium.com or call 1-866-764-2968 in the United States or Canada.

The trade show display rental program from Trade Show Emporium, Denver’s premiere portable trade show distributor, allows your company or business to avoid the long-term commitment of purchasing trade show booth hardware.

Available products that are available for rent include 8’ pop up display, 10’ pop up display, Alumalite display, literature rack, counters and carpeting. These products can be rented for a single-day show or for an extended amount of time. Customize a pop up display or Alumalite with graphic panels, which you can use again at your next show.

Trade Show Emporium’s trade show display rental service gives you temporary use of quality trade show equipment at a much lower cost than purchasing the display. Renting trade show displays is also an environmentally friendly conscious, as it helps eliminate the production of new booth and display hardware.

Trade Show Emporium, located in the bustling downtown Denver, can deliver a rental trade show display anywhere in Denver, Colorado, United States or Canada.

Rental trade show displays reserve quickly so make sure to put your reservation in early. Call 1-866-764-2968, email info@tradeshowemporium.com or visit the Web site at Trade Show Emporium.

As people worldwide are celebrating the Earth Day, Trade Show Emporium provides you with a brief list of how to make your existing and future trade show displays environmentally friendly.

Purchasing a green trade show display is the first and biggest step one takes to become environmentally friendly with their booth. Environmentally friendly trade show displays are made from socially responsible materials such as bamboo, recycled plastics and aluminum, water-based inks, carpet, fabrics and LED lights.

At the show there are several options to make your display greener. Reduce literature by printing less or printing on recycled paper. After your show is over you can recycle materials through a local agency, or at designated places in the convention center. When you are finished with your display unplug as many electronics items as you can. Items, such as lights, monitors, DVD players and many more still consume electricity even when turned off. Overtime all items added up will save a great deal of energy consumption.

Instead of sending back unused materials, recycle them locally. It will eliminate the need to ship, and reduce carbon eliminate waste. Also employing local talent reduces the carbon footprint created by traveling with your own sales team.

After your display is finished use a trade show display recycling service that will ensure the process of your display and supply you with a detailed report of materials processed.

For more information on how to make your environmentally friendly visit Trade Show Emporium at www.tradeshowemporium.com or call 1-866-764-2968.

The most common trade show display graphic mistakes usually involve text, color, graphics and maintenance. If your booth has any of these mistakes, it could be an instant turnoff for attendees. But if you follow these simple rules then an attendee visiting your booth can turn into a promising lead.

In January, Exhibitor Magazine released a list of the top 10 small-booth and trade show display graphics mistakes and rules to avoid such mistakes.

1. Too Many Words
Three seconds is all you have to catch someone’s attention and having too many words may hinder that. Combine crisp, relevant text along with a strong graphic to create a cohesive message that will draw them into your booth.
Rule: Limit yourself to six or 10 words

2. The Wrong Words
Don’t waste words with needless information about your company that is not needed. Stay on point with what your company can do for the attendees and do it in as few words as possible.
Rule: Keep a direct message

3. Competing Colors
Having colors that clash can make your text hard to read. Be sure to have contrasting colors such as light on dark (white on black) or dark on light. Be careful to float text over images and graphics, especially busy areas, since it could cause readability issues.
Rule: Use light and dark text combinations

4. Artsy Fonts
Text that is hard to read will turn away attendees. Leave the art to the graphics and the images and keep text very conservative. Having fancy text makes it difficult for people to read and understand your message.
Rule: Stick with simple sans and sans serif fonts

5. Tiny Type
Attendees don’t want to worry about struggling to read your text because of its size. The general rule of thumb is for every three feet your text should be at least an inch tall. If an attendee is 12 feet away from your booth your text should be at least four inches tall.
Rule: All text should be more than four inches tall

6. Text Below Eye Level
Keep text as high as you can, and if possible within the top two feet of your booth. This keeps your text from being blocked by anyone in your booth and is more viewable from a distance. If your text doesn’t fit into this space, make sure you keep it above eye level.
Rule: Text is best placed at top of booth

7. Too Many Images
Having several images can district from what your overall message is. Creating one or a few larger images, that are clearly focused, helps keep your message on track.
Rule: Use large, cropped images

8. Poor Image Quality
Many times people think a company logo or image can be enlarged and maintain its crispness and clarity, but that is not always the case. Often, these low-res images become blurry and grainy. Use the most original file and high resolution graphics to complete your booth, and if needed consult a trade show display graphic designer.
Rule: Use high resolution graphics and work with a graphic designer

9. Bad Lighting
The choice to light your booth comes down to a very simple question of wanting people to see your booth. Having poor lighting decreases the ability for your graphics to be seen. Place lights, no less than 100-watt halogen or LED, every two to three feet for maximum coverage.
Rule: Lights placed every two to three feet<

10. Nicks And Dings
Accidents will happen, but generally wear and tear can be reduced with careful handling and cleaning. Starting with a laminate that will protect your graphics is a good first step. Also careful assemble and careful storing, using plastic or paper sheets between graphics is important. If you have to clean your graphic use light Windex, being extremely careful near the edge. Use a multipurpose cleaner for marks and sticky substances, and rubbing alcohol along any magnets.
Rule: Clean and maintain, if needed replace graphics