Trade Show Emporium

Trade Show Booths and Displays: It’s not enough to enter a tradeshow and hope for the best.  In order to get the most bang-for-your-buck out of your tradeshow investment you need to do pre-planning on how to steer traffic your way.  There are a number of different ways of doing this online and offline.  When considering who to advertise to as potential visitors don’t forget to advertise to present customers.  This is a great way of following up to customers that are already experiencing the benefits of your product.  After all you’ve taken the step of investing your marketing dollars into this tradeshow why not make that investment work for you.

Why is it necessary to pre-plan before your tradeshow event?  This will allow you to have set advertising items in-hand to use to advertise your upcoming tradeshow event.  It will also allow you to come up with a pre-planned scenario for what to do once you get the visitors to your booth at the tradeshow.  Some really good benefits have come from pre-planning your tradeshow event.  There are a number of different ways that you can pre-plan to make the visitor turnout at your trade show display the best.  Most of them come down to marketing your upcoming wonderful tradeshow event and doing it well.

Pre-Planning Tips

• Tradeshow bag giveaways – This is a great direct marketing tool that will allow you to advertise in advance your tradeshow.  You can give them out at the tradeshow to keep your brand in their minds even after they leave or send them out to visitors in advance.
• T-Shirts – Having t-shirts printed up with your company logo that can be given or sent to prospective customers in advance is a great advertising tool to use.
• Invitation – For some direct-marketing you could make up invitations and send them to prospective visitors.
• Freebies / Incentives – do a free giveaway that you advertise in advance that can only be redeemed to visitors at your booths.

These are just a few of the ways that you can make the most of your investment dollars for entering a tradeshow.  There are many other things that can help draw visitors ahead of time.  Try using an e-mail invitational blitz that is sent out to all those who have visited your site.  This will alert them that you are going to be at a tradeshow.  Let them know via e-mail about your freebies and incentives via the e-mail.  Post online ads and banners that you are going to be at a tradeshow, this is another good way of advertising.  Promote your trade show booth on Twitter, Facebook, Youtube and Google+.  Find out if you can submit blogs or articles to industry related website. Advertise in the local newspaper about the wonderful event coming up.

With careful preparation visitors will know in advance about your tradeshow booth and will be excitedly awaiting this event.  But above all marketing the fact that you’re having a tradeshow is the number one way to get the most bang-for-your-advertising-buck.  Then just reel them in.