Trade Show Emporium

Trade Show Displays Denver, Colorado

Imagine the setting of a tradeshow. It is loud. It is packed with people. There are lots of booths. Now imagine that your booth has to be the one that stands out in all that sea of booths. How can you do it? Well the simplest way is to make sure that your trade show booth graphics and design of your booth has real impact. Your pre-planning marketing will help to draw visitors. Your pre-planning on advertising your tradeshow event will help to draw visitors. But you want to have your actual booth draw visitors too.

Most experts believe that you have the grand total of three seconds to catch the eye of potential visitors to your booth. So it is incredibly important that your booth be “arresting” in its appeal. Your tradeshow booth graphics need to be appealing to the eye and inspire interest. Everything from your sign, your tablecloth, your printed material and your ethical bribe giveaway needs to suck in those potential visitors. Your ethical bribe can be as simple as a raffle for a free product or as extreme as a free large ticket item.

Most people who attend tradeshows when polled said that it was the size of the signs and the brightness of the graphics that initially caught their attention. The fact that it was clearly stated what product or service they were advertising then would draw them in further. They then stipulated that the simpler and more too the point the signs were the better. Clearly communicating your product and your goal or your service in as simple as form as possible will really pay off.

Trade Show Displays Booth Graphic Tips

Colors – Make sure your colors are ones that stand out. Stay away from white, green, and blue most experts say. Instead try colors like red, orange, and yellow.

Lighting- Spotlight your product or maybe make a low light level for inducing inviting feelings.

Motion- The best use of motion may be in projecting a DVD on a screen. Another great enticement is to use demonstration of your product or service.

Sound – Play inviting music but keep in mind that the music should translate to what product your trying to sell. Watch out that it’s not too loud though.

Smell – Having the scent of cookies or some other appealing-smelling foodstuff, inviting scent will draw in visitors. While they eat they will browse your booth and your product.

Incentive – Offering something for nothing will allow you to get their contact information and turn them into a prospective lead, rather than a visitor.

If you can bring all these wonderful parts of your booth together while keeping in mind your product you’re half way to success. Just remember that you want to make sure that they clearly know what your product is. But having a truly great free giveaway, will, if nothing else, turn a visitor into a prospective lead. If you can keep these factors in mind then you can really benefit from the impact of your tradeshow booth.

Looking for help with your booth graphics? Contact TSE for Colorado Trade Show Displays.