Trade Show Emporium

It’s just about the last phrase that you expect to say as a salesman – “I want to sell you something that will go un-noticed, and basically fade into the background.” This was the pitch that we gave to a client and believe it or not, they went for it! Why? Because they aren’t selling cell phones, or financial services, where you’re dependent on the shiny bells and whistles to get their customers attention. They are selling interactive iPad software where the exchange between the customer and their software is the selling point. All they need the trade show booth to do is create an environment where someone can pick up an iPad, and get lost in what they see on the screen. Read the rest of this entry »

It began months ago with an email from “Marketing Trainee”, who was clearly not a native English speaker, looking to piece together a trade show display package that left us scratching our heads. After weeks of discussing exactly what they are hoping to achieve with their presentation, requirements they have regarding easily produced, interchanged graphics, and a shipping case / podium that all of their custom package could fit in, we finally settled on a solution. The client company, which turned out to be a global healthcare provider, was so impressed with this solution, that they purchased several of these packages initially, and continue to purchase more as the need arises.

Here’s what they had to say:

“I just wanted to tell you that we are very happy with the new table top booths. Attached is a picture with our “home printed” additional posters. We are now all set for the upcoming exhibit season.Best wishes and thank you for your support in this project.”

“Pat-pat-pat…” Yep, that’s the spot.

Trade Show Display Graphics – Production Tips

Producing graphics for trade show displays is no easy task. Even the simplest of design can turn into a nightmare if you don’t start things off correctly.

First off, having your logo and other designs created in a vector format is ESSENTIAL. Enlarging a graphic that is not Vector based will result in your design looking fuzzy and unprofessional. It will save you time and frustration if you design and produce your graphic files correctly. Read the rest of this entry »