Take a lesson from Wheel of Fortune and Family Feud when planning your next trade show exhibit: don’t just show – play.It’s human nature to be attracted to the excitement on the trade show floor, and the object is to have your exhibit stand out from the rest. The entire psychology of a trade show, any trade show, is built on attendance-to-win-business – so win the numbers game by being the most attractive magnet.
To create game show excitement at your booth, institute several levels of excitement—from interactive games to enticing participants with prizes. The ticket to enter: a business card. That leaves you with the data you need to make contact later.
Giveaways with your logo imprinted on them can become treasured keepsakes — IF they are swag that has certain appeal to the specific audience. Example: for the techie audience, consider giving away an imprinted flash memory drive. For a women-only tradeshow, give away a purse-sized hairspray logoed with your company name.
Dress the part. One of the most successful booths at an architectural trade show held in Denveryears ago was the booth set up to resemble the kitchen of a condo unit. A statuesque blonde dressed a la Judy Jetson lured tradeshow-goers into the booth by dishing up delicious logoed cookies off of a cookie sheet. The tradeshow floor was weighted toward this corner as attendees enjoyed the entertainment and food, leaving behind their business cards to win a delivery of personalized cookies the week after the show.
Above all, make a lasting impression with your booth. It isn’t enough to show up with business cards and brochures in this competitive marketplace. Dare to try the unusual. It will leave an impression and that’s the goal at a trade show.
Tagged Trade Show Ideas, trade show tips
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