Trade Show Emporium

Take a lesson from Wheel of Fortune and Family Feud when planning your next trade show exhibit: don’t just show – play.It’s human nature to be attracted to the excitement on the trade show floor, and the object is to have your exhibit stand out from the rest. The entire psychology of a trade show, any trade show, is built on attendance-to-win-business – so win the numbers game by being the most attractive magnet. Read the rest of this entry »

It is no secret that gearing up for a tradeshow can be a costly event. Even if you are just sending a few salespeople to only attend the event, it can still be a serious investment of time and money. Should you decide to pay for booth space or sponsor a part of the show, a clear commitment to success must be established. You have arranged accommodations, designed and purchased a display, printed your marketing materials, and feel you are ready for the show. Shockingly, a lot of successful companies manage to overlook one of the most important steps prior to the actual event which are pre-show promotional strategies. You cannot just show up to the event and expect it to pay off without a little pre-planning. Read the rest of this entry »