Most likely your business is investing a lot of time and money into the design and execution of your trade show booth. But if you aren’t gaining enough attention, these efforts go unnoticed. In order to ensure that you have a successful trade show, you’ll need a plan for attracting visitors to your booth. Develop strategies to maximize traffic even before you begin design and production. When consumers are at events, they most likely won’t stop by unless you are offering something of value to them and/or you have an exciting-eye catching display.
First of all, determine your target audience and message that should be conveyed from your company. Most likely you are attending a trade show with your target audience, and you just need to properly execute a winning strategy.
Evaluate your display’s design. Is it conveying your message? Make sure your company logo or brand is clearly visible. Examine your exhibit from your visitor’s perspective. Look through examples and pictures of different exhibits. See which ones attract your attention and take note. Choose your graphics carefully. Here are some tips:
• Less is more. Use as little words as possible on your display.
• Use contrasting colors, such as a light color on a dark background or vice versa. Create sharp intensity and avoid busy backgrounds.
• Be careful of the size of your text and placement. It should be big enough to ready from far away (at least 4 inches tall) and not too low to the ground.
• Make sure you are using high resolution images. Small logos from your website will not translate well to large format printing – it will be grainy when enlarged. Consult with your graphic designer.
• Make sure to take care of your displays after your show to be able to reuse them for a long time. Pack the graphic panels properly and keep them clean and damage-free.
Entice viewers into your space with interactivity or creative giveaways. Create a focal point or activity with a clear path to attract a crowd. Consider a kiosk that encourages interaction. If your product is small and affordable, use this as a giveaway. If your product is bigger or expensive, consider a raffle. Think about giving out coffee for an early morning event or even provide inexpensive vibrating foot massages for long day events!
Your 10’ x 10’ space must clearly communicate who you are in a matter of seconds to grab your audience’s attention and establish a long term relationship. Graphic Pop-Up Displays and Alumalite Displays are a great vehicle to showcase your company. Contact Trade Show Emporium to learn more about our professional graphic design services as well.
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