Trade Show Emporium

Most likely your business is investing a lot of time and money into the design and execution of your trade show booth.  But if you aren’t gaining enough attention, these efforts go unnoticed.  In order to ensure that you have a successful trade show, you’ll need a plan for attracting visitors to your booth.  Develop strategies to maximize traffic even before you begin design and production.  When consumers are at events, they most likely won’t stop by unless you are offering something of value to them and/or you have an exciting-eye catching display.

First of all, determine your target audience and message that should be conveyed from your company.  Most likely you are attending a trade show with your target audience, and you just need to properly execute a winning strategy.

Evaluate your display’s design.  Is it conveying your message?  Make sure your company logo or brand is clearly visible.  Examine your exhibit from your visitor’s perspective.  Look through examples and pictures of different exhibits.  See which ones attract your attention and take note.  Choose your graphics carefully.  Here are some tips:

• Less is more.  Use as little words as possible on your display.

• Use contrasting colors, such as a light color on a dark background or vice versa.  Create sharp intensity and avoid busy backgrounds.

• Be careful of the size of your text and placement.  It should be big enough to ready from far away (at least 4 inches tall) and not too low to the ground.

• Make sure you are using high resolution images.  Small logos from your website will not translate well to large format printing – it will be grainy when enlarged.  Consult with your graphic designer.

• Make sure to take care of your displays after your show to be able to reuse them for a long time.  Pack the graphic panels properly and keep them clean and damage-free.

Entice viewers into your space with interactivity or creative giveaways.  Create a focal point or activity with a clear path to attract a crowd.  Consider a kiosk that encourages interaction.  If your product is small and affordable, use this as a giveaway.  If your product is bigger or expensive, consider a raffle.  Think about giving out coffee for an early morning event or even provide inexpensive vibrating foot massages for long day events!

Your 10’ x 10’ space must clearly communicate who you are in a matter of seconds to grab your audience’s attention and establish a long term relationship.  Graphic Pop-Up Displays and Alumalite Displays are a great vehicle to showcase your company.  Contact Trade Show Emporium to learn more about our professional graphic design services as well.

Our most popular banner stand is the TSE Supreme Banner Stand. But why just get one when you could get three for a great deal? Trade Show Emporium now offers a 3-pack special starting at $999. This includes a 1200 dpi digital print, 33.5” wide. Wider sizes and fabric prints also available in a package deal. The Supreme Banner Stand allows you to change graphics without a tool in 30 seconds and has a wide base for excellent stability. Our 3-pack also comes with a hard shipping case to conveniently store and ship all three banner stands. Order your banner stands with three separate graphics or create an eye catching, continuous image to incorporate them all together! Check out our entire banner stand collection and call us today to get a quote.

Stay organized and showcase your printed materials in style with Trade Show Emporium’s two new literature racks: introducing the TSE Quad-Plex Literature Rack and TSE Tri-Plex Literature Podium. The four-pocket Quad-Plex Literature Rack is offered in both darkwood and lightwood and is durable, collapsable and attractive. Your brochures will never be overlooked with this colorful display. If you are looking for versatility, the Tri-Plex Literature Podium doubles as a three-pocket brochure holder and podium countertop. Collapse the podium and transform the structure into a tabletop lectern with an optional flexible reading light!

Trade Show Emporium offers several options to showcase your literature for your next trade show to meet any budget. Explore all of our options at www.tradeshowemporium.com.

Many companies fear going green for trade shows will break the bank.  However, having a green exhibit and saving money often go hand in hand.  Green practices can also be cost-effective, since you are reducing energy costs, eliminating unnecessary objects that spike your budget and lessen the overall amount of waste created.  Here are some tips that can reduce your impact on the environment and your check book.

• Analyze Goals.  Begin by analyzing and prioritizing what you need to meet your goals.  Eliminate unnecessary items and make sure everything for your tradeshow is valuable to your benefit.  If the item does add value, make sure it is used resourcefully.  For example, diminish excess lighting or opt for energy efficient light bulbs, such as LED Luminators.  Make sure lights and TVs are on only during the show to reduce energy use.

• Consider Rentals.  Renting items for your booth, such as a 10’ Pop-Up Display, is a very affordable option, and you don’t need to worry about booth storage or disposable after the show. 

• Green Giveaways.  Select your giveaways wisely, and make sure they are useful or they demonstrate your company’s message.  Try something sustainable, such as a reusable cloth shopping bag, stainless-steel water bottles, or organic chapstick from Elemental Herbs.  If you choose to provide giveaways, make sure they are memorable or consumable, so they are less likely to end up in a landfill.

• Reduce Paper.  Convert pre-show mailers to electronic emailers.  Instead of giving out paper brochures, print on demand only when necessary from your laptop, or if budgets allow, load portable USB drives with your literature that double as a memorable giveaway.  When you have to print, use recycled paper.  30% post-consumer content paper is the minimum guideline recommended by the Environmental Protection Agency.

• Green Packing Materials.  Polystyrene packing peanuts do not readily degrade and can be very toxic once incinerated.  Luckily, there is a biodegradable packing peanut option.  Puffy Stuff provides durable, all natural, 100% biodegradable packing products.  These packing peanuts are also reusable, so use them again and again for all of your shows.

• Modular Structures.  Creating a custom modular, lightweight exhibit will actually save you money in the long run because often you can reconfigure your exhibit for different shows and booth sizes and swap out different graphic panels.  Adaptability such as this means you are not constantly buying new materials.  Consider the EcoFlys which have extrusions made of 70% recycled aluminum, recyclable shipping cases, LED lighting and glass made from 100% post-consumer recycled soda bottle content.

Going green isn’t about wasting money, in fact it is something that can save you money.  Buying products that are environmentally friendly also double as a marketing tool and demonstrates what is valuable in the long run for your company to consumers.  Transfer your next booth to a green booth by visiting www.tradeshowemporium.com today.