Trade Show Emporium

Every company and every trade show are different, which is why deciding what trade show event your company should attend is never an easy choice.

Planning for a show requires a great deal of time, money and mental resources. Many variables go into to the evaluation of trade shows and how your company could possibly benefit from exhibiting at the show. Many times the decision comes down to whether or not the show will net you solid leads that could potentially grow your company. Other times the decision is based on what your competition does. But in all cases, your company should avoid exhibiting just for the sake of it.

You can break down trade show exhibiting companies into three parts. The first is larger companies, who have an established track record at trade shows, small companies who exhibit at industry shows and local shows and first-time exhibitors.

The companies who have the hardest time choosing shows are the first-time exhibitors. Smaller and larger companies have established a niche or refined their trade show strategy, while the first-time exhibitors may not have the knowledge of how the show will be or the reception of its product or company.

Things to keep in mind when researching trade shows is the companies’ current marketing strategy, the potential return on investment, and the overall costs of attending trade shows and following up with potential leads

To help locate trade shows your company or for trade show displays contact Trade Show Emporium at 1-866-764-2968 or visit the Web site at www.tradeshowemporium.com.

Typically when ordering a trade show display you have the option of printing your graphics using an ink jet or dye sublimation process. Although both create a strong visual depiction of your design there are many differences that your company must consider before choosing your graphic option.

Not all, but many of the more popular trade show displays such as banner stands and Alumalite displays, have an to use ink jet or dye sublimation graphic printing.

The main difference between the two printing processes is how the images or graphics are laid out on the material that will be used for your display.

Ink jet graphics are much like that of a regular color printer you may find at home or your office. The ink is laid out through individual dots on to the material.

Dye sublimation printing involves a more detailed process where your graphics are directly printed into a fabric-like material. This method allows the dye colors to vaporize under extreme heat and permeate the material before they return to a solid form.

This techinique gives dye sublimation printing a more defined look. If you look close enough to ink jet prints you will start to recognize the individual dots. Dye sublimation printing also allows yields a more vibrant and colorful print.

The disadvantage of dye sublimation is that the price is usually higher due to the process and material it is printed on. Ink jet graphics, when used in booths similar to pop up displays, are coated with a laminate that will give them a longer life span if taken care of properly.

For more information about dye sublimation and ink jet printing processes contact Trade Show Emporium, Denver’s leading trade show display consulting and distributor for modular and hybrid trade show displays. Visit the Web site at www.tradeshowemporium.com or call 1-866-764-2968 in the United States or Canada.