Archive for March, 2009
If you have exhibited at any trade show, then you know the importance of obtaining reliable and steady leads. Many people stop by your booth, but what is the best way to make sure you have the ability to follow up with each person that visits your booth.
Once people visit your trade show display, the next step is making contact with them, explaining your product and finding out how it can relate to them. Make sure to use the 80-20 rule, 80 percent listening and 20 percent talking. Also let them lead the conversation and they will be more open to sharing information. But before they lead make sure to obtain their information.
In previous years the best way of maintaining a lead way exchanging business cards, but with the advancement of technology everything can now be gained by the simple swipe of your pass. These passes contain all the usual information, such as name and company, but can also contain information such as the size of your company, industry served and how many times you have visited this specific show. This information all comes from the online registrations that are mandatory for shows.
Today, the most effective way of managing this information is through a variety of computer programs that helps organize this information more thoroughly. These programs are capable of handling entire process from beginning to end. Once the information has been programmed into any of these programs it is up to a dedicated member of the sales team to be the point contact for the company.
For more information regarding trade show tips and marketing information contact Trade Show Emporium at 1-866-764-2968 or visit the Web site at www.tradeshowemporium.com.
- March 30th, 2009
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- Articles, At The Show, Strategy, Tips, Trade Show Information, Trade Show Marketing
Attending trade shows is a time honored tradition of presenting your company and products. However, attending shows take time and money, something that is becoming increasingly valuable with each passing day.
On the other hand, the benefit of exhibiting at and attending trade shows maintains its strengths of improving your company through networking, education and lead building.
In tough these economic times, people feel more comfortable dealing with reliable companies and those who offer the best customer interaction. That is why ditching trade shows can be hurtful to your business in the long run.
If attending trade shows is becoming too expensive, think of changing your approach and possibly add accessories like banner stands, literature racks, flat-screen monitors, kiosks or the new allure banner stands.
- March 23rd, 2009
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- Articles, Strategy, Tips, Trade Show Information, Trade Show Trends
DENVER — Since its establishment, Trade Show Emporium has had a strong commitment to being a company dedicated to the wellbeing of the environment and eliminating waste generated by the trade show industry.
As an industry, trade shows create a measurable amount of waste and have been called one of the most wasteful industries in the United States. Trade Show Emporium engages in several practices to help eliminate certain trade show waste from reaching landfills and bettering the environment through green initiatives.
With an extensive line of eco-friendly trade show products, Trade Show Emporium offers trade show display alternatives to companies looking to enhance its environmentally friendly efforts. All of the green products offered through Trade Show Emporium are developed with environmentally and socially responsible materials, including bamboo, recycled plastics, aluminum and water-based inks.
One of the many issues at the heart of wastefulness in the trade show industry is the amount of displays that are ending up in landfills and dumps throughout the country. Trade Show Emporium implements two measures to help alleviate this issue.
With our dedicated trade show display recycling for old displays and accessories, Trade Show Emporium decreases the amount of retired trade show displays being thrown away, which reduces carcinogen and green house gasses. The “reincarnation exhibit recycling” program services aluminum, plastic, wood, particleboard, cardboard, fabric, metal, nylon, laminate and carpet. Items are broken down into their rawest forms and reused to make other eco-friendly products.
Landfill waste is also reduced through Trade Show Emporium’s trade display rental program, an ideal substitute for companies who exhibit less often but want to maintain a strong presence at trade shows. This program helps eliminate the one-and-done approach that happens with many trade show products. Each rental can be customized with graphics, making the program ideal for companies who attend conferences infrequently.
Trade Show Emporium works closely with several organizations, including the Green Merchant Alliance and GenGreen Life, which help companies reduce its environmental impact through education and purchase of Renewable Energy Certificates.
For more information regarding the eco-friendly efforts of Trade Show Emporium visit www.tradeshowemporium.com or call 1-866-764-2968 in the United States and Canada.
DENVER — The Allure banner stand display is the newest hybrid trade show display from Trade Show Emporium, a premier source for portable trade show display and consultation. The Allure is combination of
style and substance and is a perfect addition to your marketing, advertising and trade show strategies.
Allure banner stands offer a blend of traditional and modern design, as well as functionality to create a unique hybrid trade show display. Its distinctive design and selection of accessories make it ideal for trade shows, retail settings, special events or showrooms.
The hybrid banner stand style comes in Slope left and right, Bow and Fountain models. The Slope style stands seven feet tall at its highest point, with either a decline to the right or left side that is approximately a foot shorter. The Banner design is just shy of seven feet and widens towards the top section. The Bow is a symmetrical shaped display that incorporates a narrowed mid-section.
What sets the Allure apart from traditional banner stands is the ability to incorporate accessories that enhances the Allure’s functional frame, design and style. The additions of shelves turn the Allure into a hybrid merchandise display. Take advantage of the display’s resourcefulness, by adding a stability bar for standoff graphics. Emphasize the display and additional accessories with the inclusion of a light.
Allure’s graphic are printed on distinctive wrinkle resistant and flame retardant fabric. Trade Show Emporium uses a Photo Fabric® sublimation process that ensures high quality graphics. All graphics come pre-installed and can be easily replaced.
The Allure’s exclusive Quick Lock Connector and expansion cords make assembling straightforward and quick. Assembly of the frame and graphics is achieved in less than two minutes without any tools.
To inquire about placing an order for an Allure banner stand display or any other trade show displays and products contact Trade Show Emporium at 1-866-764-2968 or visit its Web site at www.tradeshowemporium.com.
- March 2nd, 2009
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- Articles, New Trade Show Products, Press Releases, Trade Show Products
