Trade Show Emporium

Trade Show Emporium launches the New Alumalite Trade Show Display. Alumalite is the portable modular display system that raises your brand image while lowering your shipping and install and dismantle costs. An entire Alumalite system can be assembled quickly and easily and weighs less than 200 pounds. An incredible 81 inch wide by 84 inch high central graphics area blocks the view of whatever is behind you. Graphics are available in your choice of either dye sublimation printed tension fabric or roll on graphic mural. Choose from three available canopy shapes: Wave, Round or Straight, in three colors – Snow, Coal or Bavarian Silver. Wings are available in frosted plex, standard laminates, or custom laminates. The optional counter is available as an attached or free-standing unit, and features room for a computer workstation, removable shelves, and lockable storage. With Alumalite, you’ll find that everything is where it should be and feels the way it should feel. Perhaps what feels best is the price. Costing thousands less than competitive systems, Alumalite doesn’t cut corners – it just cuts cost. Contact Trade Show Emporium for more information.

Ten years ago, finding and buying a trade show display was a cumbersome and very expensive task. There were limited places to find product/design; prices were in the 5 digits for 10 x 10 displays, and shipping/setup/teardown of your display cost a fortune.
Well times are a changin’ and the industry is filled with more competition, more styles and new and innovative display designs. Trade Show Emporium just launched TWO NEW innovative trade show display designs.
The first is the Topper. The Topper table top display makes a big impact in a very small space. These Ultra modern modular tabletop systems are built of aircraft grade aluminum extrusions. They feature a large footprint for stability and set-up and break down in minute. Everything packs neatly inside the foam fitted, Rotomolded, wheeled case for easy transport and handling.
The second new product that trade Show Emporium launched is the Alumalite Trade Show Display. Alumalite is the portable modular display system that raises your brand image while lowering your shipping and install and dismantle costs. An entire Alumalite system can be assembled quickly and easily and weighs less than 200 pounds. An incredible 81 inch wide by 84 inch high central graphics area blocks the view of whatever is behind you. Graphics are available in your choice of either dye sublimation printed tension fabric or roll on graphic mural. Choose from three available canopy shapes: Wave, Round or Straight, in three colors – Snow, Coal or Bavarian Silver. Wings are available in frosted plex, standard laminates, or custom laminates. The optional counter is available as an attached or free-standing unit, and features room for a computer workstation, removable shelves, and lockable storage. With Alumalite, you’ll find that everything is where it should be and feels the way it should feel. Perhaps what feels best is the price. Costing thousands less than competitive systems, Alumalite doesn’t cut corners – it just cuts cost.
There are numerous oversea manufactures flooding the American market with low quality trade show display. Be careful when buying a trade show display; make sure it is a USA-made product and that the frame comes with a lifetime warranty. This industry, like any other, has its questionable dealers with less than reputable business practices. Reports of poor customer service, forced selling techniques, and poorly managed companies are becoming more and more frequent. Make sure you choose a reputable and knowledgeable company like Trade Show Emporium to help you through the process of selecting the display that suits your needs best rather than just selling you something you don’t really need.

The foremost reason companies attend trade shows is to maximize sales through lead generations. According to published findings by the Incomm Center for Trade Show Research and Sales Planning, the latest trends in exhibiting include:

• Attendees are doing less browsing and more targeted product evaluation. The ability to conduct multiple meetings in one day is a great benefit to show attendees. They use their time efficiently to compare products in order to make their purchasing decisions.
• Buying decisions are a team effort versus being left up to a single rep. The team strategically visits your trade show booth and that of your competition multiple times to fully evaluate what each has to offer. Then, they meet as a group and collectively make follow-up strategies and, ultimately, purchasing decisions.
• Rather than aggressively selling products and their features to visitors, trade show exhibitors are soft-selling, thus engaging visitors with product success stories and solutions. Research shows that buyers prefer this type of approach versus hard selling.
• More attendees are measuring an event’s success by the number of current customer relationships they fuel, versus just counting new leads. Pre-show marketing and account management help draw booth visits and special meetings with current customers that can yield incremental sales.
• New registration technology with smart cards, bar coding and magnetic strips expedite the registration process, saving attendees and event sponsors time and effort. The other great advantage of this technology is better tracking of prospect data and traffic flow, allowing exhibitors to measure quality as well as quantity.

To make the most of your next trade show, keep these trends in mind when coming up with your trade show marketing strategy.

1. Because we know that potential clients are doing more targeted product evaluation means that you have to design a display that will not only attract their attention but also convince them to go with your product.
2. Design, display and train your staff to manage buying teams and not just the single company representative.
3. Realize that the hard-sell is from the Stone Age. The used car salesman approach can leave a prospective client feeling “slimed.”
4. Make sure you have communicated beforehand with potential clients, advising them that you will be attending and inviting them to stop by your booth. The more pre-show marketing you can do, the better the return on your trade show investment.

Lastly, with all the technology at our fingertips, there is no excuse to not have accurate tracking and statistics on your trade show performance. Use that data to collect a wealth of information about each lead. It will help you track your booth’s effectiveness.

Q. Trade shows provide the best face-to-face marketing conceivable to attract potential clients to your business. But I don’t think just showing up at the trade show is enough. What can I do to improve my presence at my upcoming trade show?

A. If you are aware of the top five trends in trade shows, it will help you improve the odds that you’ll feel like attending the show was worthwhile.

Shows and then more shows

Globalization has opened the doors to new and expanded shows around the world. The greatest increases are in China, India and other parts of the Asian marketplace.

Trade Shows are not the only type of events anymore

Trade shows face competition from an increasing number of corporate and association events, including golf outings, fund-raisers, networking opportunities, incentive trips, and consumer-driven marketing activities.

Trade Show Organizers are changing focus

From major owners to small shows, show management firms are selling to larger firms or specialist organizers. When owners and organizers realize they can’t keep up with new technology, rapidly growing markets, or shifts in association demographics or industry economics, they increasingly use outside experts to handle all or part of the trade show job.

More options for what type of show to attend

Companies may opt to decrease space at big shows and spread the dollars among smaller regional or local shows, utilizing dealer, agent and representative networks to spread the word about the company

Technology and Marketing at your trade show

Thanks to technology, there are more outlets for marketing – e-mail, blogs, iPods and RFID follow-through – plus retro (but much appreciated) hand-written invitations. Smart exhibitors know trade show trends, their markets and how to reach them.