Trade Show Emporium

When a potential lead is walking by your display you have about 2 seconds to grab their attention and if you don’t you will probably never see them again. Your trade show display reflects the standard of quality and service your company will provide future clients. That message will be burned into the consciousness of people passing by your booth. Trade Show Emporium understands that the difference in your trade show display will have an absolute impact on the amount of business you do at the trade show and later with follow up contacts.

If you have a display that appears to be low quality and nothing about it stands out as exceptional, they will perceive you and your services as being sub-par. No matter if your product or service is the most desirable, the most affordable, and the one they need, they won’t give you the time to hear your sales pitch. On the other hand, if you have a display that is unique, eye-popping, and catchy, then chances are increased exponentially that the person walking by will not only come talk you about your product/service but they might first say, “Wow, I noticed your booth and just had to stop to see what it is you do.” Your trade show display can reel them in, giving you the opportunity to sell them your product or service.

Beginning the Trade Show Process

As you begin considering the type, size, design, and configuration of your trade show exhibit display, answer these questions:

1. What do you want to accomplish by attending this trade show?
2. How do you plan to use your trade show display to achieve your marketing strategy?
3. How many people will be attending the trade show? Is it a local, regional, or national show?
4. What type of location do you have reserved at your upcoming show? (corner, island, in-line)
5. How many trade show or conventions will you participate in a year?
6. How will you get your show? Make sure to plan accordingly if you are flying or driving. Most airlines will take your trade show display case as an oversized checked item.
7. What is your budget for your trade show display? Not counting what you will pay to rent the space at the convention center, what is your trade show budget?

Different Types of Trade Show Exhibit Displays

Trade show displays come in custom sizes and the type of display that you will use will depend on how many shows you want to attend and what type of impact you want to display.

• Pop-up Displays: These are light-weight folding collapsible frames covered with magnetic-backed fabric, or plastic laminated panels that create curved or flat walls.
• Fabric Panel Display: A flexible option that consist of fabric-covered rectangular panels that are connected to make a wall. They can be readily configured to different booth sizes and configurations.
• Table-Top Display: Inexpensive, lightweight displays that sit on the top of a 6’ or 8’ table and are typically used for smaller events. These displays usually have three panels with velcro-attached graphics and headlines that can be easily changed and updated.
• Banner Stand Display: Lightweight, easy method to accent your booth. These function like a window shade in reverse and can be placed together or in different booth locations based on your trade show needs.

Besides standard displays, Trade Show Emporium can customize your trade show booth to be any imaginable size with every conceivable accessory.

With there being so many trade show companies, what company should I go with?

When choosing which company will produce your trade show display there are a few key points to keep in mind. The best way to find a good company is through word of mouth. Ask a few companies at a trade show where they purchased their displays and if they were happy with the service.

• Do some searches online and find at least three companies that you think look suitable. Call and get someone on the phone, this will help you weed out all the companies that say they have customer service but neglect to even answer the phone or return a voice mail. Talk to the salesman and get a feel if this company can service your needs; produce a quality display, delivery it on time, guarantee their work, and has the professionalism you are looking for.We’re sure that once you check with Trade Show Emporium, you’ll see the difference attentive customer service can make in getting you the trade show booth that serves your needs best.

Graphics for your Trade Show Display

• Graphics play a key role in luring people into your trade show booth. Design something unique and eye-catching.Most trade show companies will either accept out-put ready artwork, or have designers on staff that can help your company design something from scratch.Be sure signage with your company and/or product name is highly visible, well-lit, and features large easy-to-read type. The easier it is to read and understand the better chance someone will be drawn to your booth.
• After all, if you don’t grab their attention immediately, you’ll lose them forever.
• Remember: Trade Show Emporium has designers readily available if you don’t have a designer of your own. We will gladly work with your graphics teams providing them with the specifications needed to create a beautiful trade show booth right the first time.